FLEURIR- meaning 'to bloom'

Who is AMÉLIE GEORGE?

Amélie: reflects a French, feminine influence of beauty and lustre.

George: couples a modern, Greek, masculine balance to the brand. George or ‘Georgos’ intertwines a sense of strength to the designs.


Creative Team

Direction and Styling // Amélie George

Video // One Heart Studios

Makeup and Hair // Sophie Knox

Dresses // Karen Willis Holmes